1. Who is our target audience? (hint: Don't try to be all things to all people)
2. What is the competitive landscape? (hint: Sites that do it well)
3. How do we differentiate ourselves? (hint: Secret sauce)
4. How do we create our site? (hint: Staff and schedule)
5. How do we get our content? (hint: Pre-built, manual, automatic, updated)
6. How do we market our site? (hint: Spread the word)
7. How do we sustain the site? (hint: Show me the $$$)
Jul 9, 2009
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