You should be thorough and organized, yet concise -- always respecting the time of your reader.
The following are 10 guideposts for the final project. In class, we'll discuss other opportunities to enhance your written project and oral presentation.
INTRODUCTION
Executive Summary
STRATEGIC VISION
Competition
Differentiation
RECOMMENDATIONS
Content
*Pre-built
*Manual
*Automated
*Updated
Design
Building Community
PRODUCTION
Staffing and technology
Production schedule
BUSINESS PLAN
Revenue
Marketing
*Traditional
*Social media
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